SAN JOSE, CALIF. — Made from white corn and red potatoes, new Tortatos offer the crunch of a tortilla chip and the finish of a potato chip, said Genelle Chetcuti, director of marketing for RW Garcia. The company launched the half tortilla chip, half potato chip at National Products Expo East Sept. 26-28 in Baltimore. Nationwide distribution should begin in January, Ms. Chetcuti said.
The chips have 25% less fat than conventional potato chips since corn does not require as much oil as potatoes and because the company uses red potatoes, which have less starch than other potatoes such as russets, Ms. Chetcuti said. San Jose-based RW Garcia, which primarily has worked with tortilla chips, had to find the right amount of potato to use in Tortatos.
- excerpted from FoodBusinessNews.com