RW Garcia Creates New Category of Salty Snacks

Posted on Sep 10, 2013
RW Garcia Creates New Category of Salty Snacks
Leading Tortilla Chip Maker Develops First Half Corn, Half Potato Chip

Inspired by a young member of the Garcia family, RW Garcia, the Northern California-based family-owned-and-operated leading maker of artisan and all-natural corn-based snacks, has introduced an entirely new kind of chip: Tortatos. Tortatos uniquely combine white corn and red potatoes in one chip, creating the first-ever half tortilla chip, half potato chip.

“For more than 30 years, RW Garcia has focused on innovating great tasting new products that are anything but ordinary, and Tortatos certainly deliver on that mission,” said Margaret Garcia, RW Garcia’s co-founder and vice president of sales and marketing. “There is literally nothing like Tortatos, so they provide retailers the opportunity to offer their shoppers something entirely new and unexpected.”

Read the release.